/PRZWT/GUANGZHOU, August 9, 2024 - With development at one end and life at the other, the trade-in of household appliances has become a "two-way rush" that is both a national plan and a people's livelihood.
Recently, the National Development and Reform Commission and the Ministry of Finance jointly issued the "Several Measures to Support Large-scale Equipment Renewal and Consumer Goods Trade-in", which proposes to support the trade-in of home appliances. With the introduction of the new round of policies, Haier Zhijia's trade-in activities with the "Better Life Renewal Season" as the carrier are also synchronizing up the ante.
On August 3, "Haier Trade-in Hundred Cities and Thousand Counties" landed in Zhengzhou. On that day, Haier Zhijia integrated original technology and ultimate experience into the local market life, allowing the audience in the live stream to immerse themselves in a green and healthy smart life. At the same time, Haier Zhijia achieved a comprehensive upgrade of "good products are quickly changed, worry-free and more cost-effective" with the greatest intensity, most complete products and the fastest speed, helping more families to rejuvenate their beautiful lives.
Maximum intensity: large subsidy investment and wide range of promotion
The trade-in of home appliances is of great significance to the economy and people's livelihood. On the one hand, consumption is one of the "troika" driving economic growth, and home appliances are a representative industry of the durable consumer goods market, showing strong consumption momentum; on the other hand, with the continuous deepening of consumption upgrading, users have higher requirements for convenience, greening and intelligence in life.
Therefore, Haier Zhijia continues to place users at the center and increase resource investment and promotion efforts.
First of all, the trade-in subsidy continues up the ante. Haier Zhijia fully implements the trade-in policy subsidy for home appliances. In addition to government subsidies of up to 20% and up to 2,000 yuan for a single unit, Haier stores also provide exclusive interest-free consumption installments, and there are more exquisite gifts for full set purchases, so that users can get real benefits.
In addition, the promotion of trade-in has continued to increase. At present, Haier Zhijia's trade-in activities have covered channels and markets at all levels such as the network, specialty stores, cities, townships, etc., and actively cooperated with provincial and municipal governments to deliver good products to users' doorsteps, truly realizing the fastest promotion of home appliance trade-in, the deepest landing, and the widest coverage.
For example, the Zhengzhou station of "Hundred Cities and Thousand Counties" not only invited Zou Shiming, Ran Yingying and his wife and other big coffee to interact with fans enthusiastically, but also set up a food experience area, old goods replacement area, etc., fully demonstrating the good quality, good technology and good experience of Haier Zhijia's new home appliances.
The most comprehensive products: all categories of high quality, to create a better life
The core power source of trade-in lies in the user, and the user is the main body of trade-in. And the essential purpose of user trade-in is not just to replace some new appliances, but also a new experience and a new life.
This is also what Haier Zhijia is doing. Specifically, Haier Zhijia participates in trade-in products of all categories, which not only have a large number, high quality and strong technology, but also deeply change the lifestyle of users.
For example, Haier's full-space fresh-keeping refrigerator, through the pioneering full-space fresh-keeping technology and oxygen-blocking dry and wet storage technology, can bring users the ultimate fresh-keeping effect of "fruits and vegetables stored for 7 days are comparable to 1 day" and "dry goods stored for 9 months are nutritious as before"; in addition to caring for ingredients, Haier refrigerator can also automatically recommend recipes according to the stored ingredients, provide diet planning, and link smart ovens to achieve "one-click baking". At present, Haier refrigerator has been the world's first for 16 consecutive years, and has the only household fresh-keeping technology that has won the National Science and Technology Progress Award.
There is also Haier's essence washing machine. Based on the pioneering essence washing direct injection technology, high-concentration laundry detergent can be sprayed directly on clothes to achieve deep cleaning, and it only takes 39 minutes to achieve the washing effect of traditional washing machines in 62 minutes. At the same time, Haier washing machines can also automatically identify the fabric of clothes, automatically select the washing mode, and actively set the parameters of the dryer after washing, truly freeing your hands. With leading technology and experience, Haier washing machines have also ranked first in global sales for 15 consecutive years, and the industry has only won the National Science and Technology Progress Award twice.
More than just refrigerators and washing machines. With the support of original technology and smart technology, Haier Smart Home has achieved industry leadership in all categories: Haier air conditioners have ranked first in global sales of connected air conditioners (including smart air conditioners) for 8 consecutive years; Haier water heaters have ranked first in global sales for 23 years, and electric water heaters have ranked first in the world for 12 consecutive years; Haier freezers have ranked first in global sales for 13 consecutive years, and are a leader and rule maker in the field of global refrigeration and preservation technology; Haier kitchen appliances will exceed 40 billion in global revenue in 2023; Haier TV has ranked first in user satisfaction for 20 years; Haier computer is also a national computer smart brand.
The fastest speed: for users to replace quickly, so that the policy can be accelerated
In addition to subsidies and products, Haier Zhijia also understands another concern of users: is it difficult to change, is it not troublesome?
To this end, Haier Zhijia provides users with a better service experience at the "fastest speed". The way to participate in this event is very simple. Users can evaluate old machines and place orders for new machines through the Mini Program, which greatly reduces the threshold and difficulty of the event. Moreover, the full set of services is very worry-free. Haier Zhijia has launched a 7 × 24-hour service, from dismantling and recycling old appliances to distributing and installing new appliances, one step, one time, professional and efficient.
The point is that users can not only replace new products, but also directly customize the rejuvenation scene, or even the whole home. Three-wing Bird, a smart home scene brand under Haier Zhijia, can provide users with light-speed bureau change services, including 8-hour light-speed balcony rejuvenation, 3 days to create a new bedroom space, 3 days to save the ugly living room, 7 days to complete the kitchen, and can also be tailored according to the specific needs of users. One-stop rejuvenation of smart homes.
Of course, Haier Zhijia's "fast" is not just in service, but also in response to policies.
In March this year, the State Council announced the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Trade-in". Haier Zhijia took the lead in responding and launched the "Green Carbon Plan" across the country, and issued four new ideas of Mercure, Wisdom, Health and Green; in May, Haier Zhijia issued the "Notice on Trade-in and Upgrade" to upgrade the "How Fast and Save" trade-in service.
This time, Haier Zhijia once again took the lead in promoting the trade-in upgrade, which also fully reflects the determination and ability to "respond as soon as possible, dare to make commitments, and implement quickly". So far, Haier Zhijia has jointly held 206 trade-in kick-off meetings with provincial and municipal governments, covering 189 cities and tens of thousands of townships, enabling millions of families to achieve a better life.
Trade-in is not only beneficial to the present but also beneficial to the long-term. As an industry leader, Haier Zhijia has the obligation and responsibility to implement policies and make affordable households, so that every family in the country can enjoy first-class products, high-quality experience, perfect service and ideal life. And market recognition and user choice have proved that to choose Haier Zhijia with trade-in is to choose quality and rest assured.
