/PRZWT/BEIJING, August 15, 2024 - With the improvement of people's quality of life and the popularity of coffee culture in China, people are drinking coffee more and more frequently. Specialty coffee is especially popular with the younger generation after the 95s and 00s. This has also led to the hot growth trend of coffee machine products in recent years, and the development of domestic coffee machines has ushered in new opportunities.
According to Aowei Cloud Network data, the sales of our country's coffee machine industry have increased by 22.7% in the past five years. From January to November 2023, the overall sales scale reached 2.46 billion yuan, an increase of 12.7% year-on-year. The coffee machine market has shown a strong growth momentum. At the same time, domestic coffee machine brands are also innovating and developing in the constant competition. Among the top 15 best-selling brands online, the number of Chinese coffee machine brands accounts for 46.7%, and the market share is 25.8%. Chinese brands are constantly grabbing back the share of the domestic coffee machine market.
According to the "Coffee Machine Industry Trends and consumer insights report", the performance of grinding and extraction, loud noise and difficult cleaning are the core pain points of traditional Italian coffee machines. Users also put forward higher demands for coffee extraction, grinding quality, cleaning, etc., which further promoted domestic brands in Product Research & Development and technology upgrades.
As a leader in the home appliance industry, Midea has been in the coffee machine market for many years. With its keen market insight and strong R & D strength, it has innovatively launched the first self-developed and self-produced fresh-brewed automatic coffee machine, equipped with innovative technology and independent patented technology, to bring consumers a new experience of "fast, mellow and clean" quality coffee.
35 seconds of fresh gold cup, efficient and refreshing, waiting for a long time
The plan of the day is in the morning. Time is very precious to people in the morning, especially for urban office workers who need to get a cup of coffee to refresh themselves quickly. If you want to easily get a cup of freshly ground coffee at home, it is particularly important to have a coffee machine that is easy to operate and can be made quickly. However, the operation procedures of traditional coffee machines are cumbersome, and it takes at least 5 minutes to make a cup of coffee completely. The coffee extraction efficiency is low, and the extraction quality is also easy to be unstable. The Midea Fresh Extract automatic coffee machine adopts an optimized waterway design for the whole machine, and cooperates with high-speed grinding and rapid preheating to make the coffee liquid faster and more efficient. The one-click automatic operation is simple and convenient. It only takes 35 seconds to make a cup of mellow espresso, and you can drink it at any time. Even Xiaobai can easily operate it to meet the needs of users to easily and quickly get
Patented precision control grinding technology, customized "alcohol" flavor taste
For users, the quality and taste of a good coffee machine are the key. To make a cup of "good coffee", the necessary aspects such as coffee bean grinding, extraction, temperature control, and milk foam system need to be controlled.
The grinding and extraction of coffee beans has a crucial impact on the taste and flavor of coffee. Uneven grinding can lead to poor coffee flavor, which greatly reduces the taste and flavor of coffee. In order to bring users a better coffee experience, Midea Fresh Extract Automatic Coffee Machine adopts a patented planetary gear grinding system with a 42mm hard metal cutter plate, which increases the uniformity of grinding particles by 30%, balances the ratio of coffee fine powder to coarse powder, avoids the burnt bitterness caused by more fine powder than extract, and the immature taste caused by insufficient coarse powder extraction can better improve the extraction rate and ensure the coffee extraction flavor; 7-speed precision-controlled grinding system, the grinding thickness can be adjusted according to the variety of coffee beans, easily meeting the needs of family members for different flavors. At the same time, it is equipped with a patented brewing system and PID intelligent temperature control algorithm to accurately control the temperature, ensuring constant temperature extraction. Under the blessing of gold extraction pressure, it can easily extract a good cup of coffee, and every drop of coffee is just right.
In order to improve the taste of milk coffee, the Midea Fresh Extract automatic coffee machine is equipped with a dense milk foam system, which can print fine and dense milk foam with one click. In addition, users can also choose and set the coffee output, coffee concentration and milk foam concentration independently, and customize a cup of good coffee with exclusive taste at will. The coffee extraction rate produced by this product is stably controlled in the golden range of 18 to 22%, which meets the requirements of the gold cup certified by the SCA (World Specialty Coffee Association), fully releases the mellow flavor of coffee, bringing a rich and fragrant taste, allowing users to enjoy good coffee comparable to professional coffee shops without leaving home.
The industry's first fresh extract anti-residue technology, one-click "clean" washing is more worry-free
The difficulty of cleaning the coffee machine is also one of the pain points that users often complain after purchasing. Because of the complex internal structure of the fully automatic coffee machine, the key components are difficult to disassemble. During the extraction process, the inside of the pipeline is very easy to leave coffee residue and residue, and the stains are difficult to wash. In the long run, it is also prone to dietary hygiene problems.
In response to this industry pain point, Midea pioneered anti-residual extraction technology. After extraction, the coffee liquid remaining in the pipeline can be evacuated along the waterway through pressure control to ensure that there is no residual liquid in the pipeline after each extraction, and the cups of coffee are freshly ground and mellow. At the same time, it also adopts an innovative design of five-hole independent water outlets. The coffee liquid, milk, milk foam, and hot water are all independently discharged, so that the cups and cups are freshly extracted without odor. Compared with the fixed milk box design of industry products, Midea Fresh Extract automatic coffee machine is upgraded with a visual milk box, and the fresh state of milk is visually visible. In addition, this coffee machine also has the automatic cleaning function of the whole machine and milk foam system. The machine can be self-cleaned by turning it on and off, without manual operation. The extractor, liquid outlet, water tray and other parts of the coffee machine can be disassembled and cleaned, making the cleaning work more thorough and making every coffee experience more pure and beautiful.
After 6 years, Midea self-developed and innovated the first fresh-brewed automatic coffee machine, focusing on the three major product functions of "fast, alcoholic and net", to bring users a new coffee drinking experience. Behind its product innovation, Midea's strong R & D hard strength is inseparable. Since it started laying out coffee in 2019, Midea has invested more than 10 million yuan every year for technology research and development, and has established a professional R & D team composed of China, Germany and the United States, equipped with professional laboratories to provide strong support for Product Research & Development. Based on its strong R & D strength, Midea Fresh Extract fully automatic coffee machine has applied for more than 30 technical patents, and has also joined forces with China Electronics Energy Saving Technology Association, China Quality Certification Center and other institutions to lead the establishment of two new industry group standards, "Performance Requirements and Test Methods for Home Coffee Machines" and "Evaluation Methods for Milk Foams", providing norms and guidelines for industry development and consumer choice, and promoting the healthy and sustainable development of the coffee machine industry.
All along, Midea has been following the industry trend, paying attention to the core needs of users, constantly innovating and breaking through, and striving to bring consumers efficient, convenient, easy-to-use and durable professional coffee machine products, demonstrating Midea's technological innovation and research and development hard power. In the future, Midea will continue to iterate and innovate in the field of coffee machines, and is committed to developing fully automatic coffee machines that understand Chinese users better, bringing consumers higher quality coffee enjoyment!
