InnoRetail Asia Congress 2023

<span style="margin: 0px; padding: 0px; border: 0px; list-style: none; font-size: 16px; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;">The COVID-19 pandemic has sped up the adoption of digital technologies and spawned the vigorous development of the digital economy, the Asia-Pacific region has stepped into digital age, e-Commerce continues to accelerate, and physical stores remain just as important with unique retail experiences coming back in full force. In the second half of retail digitization, the all-round digitization of "people" has broken the original boundaries of "people, goods, and markets", giving the physical industry the opportunity to not only achieve digital access under the trend of digitization, but also create a comprehensive touchpoints, establish a more three-dimensional connection with consumers, and create a seamless experience and transformation across scenarios for users, thereby bringing new opportunities for the growth of enterprises.</span><br style="font-size: 16px; margin: 0px; padding: 0px; list-style-type: none; -webkit-font-smoothing: antialiased; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;"><br style="font-size: 16px; margin: 0px; padding: 0px; list-style-type: none; -webkit-font-smoothing: antialiased; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; font-size: 16px; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;">At the same time, the Gen Z consumers are gradually becoming the main force of society and family. Their pursuit of a better life is more urgent, and their consumption value propositions are more diverse, which also leads to more abundant consumption scenarios, Demands are more diversified, behaviors are more differentiated, and new consumption trends are imminent. The new consumer groups have more quality, more convenient, and more fashionable lifestyles, prompting consumers to have diversified contacts, differentiated paths, and accelerated changes. The value chain under the new consumption trend is being reshaped.</span><br style="font-size: 16px; margin: 0px; padding: 0px; list-style-type: none; -webkit-font-smoothing: antialiased; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;"><br style="font-size: 16px; margin: 0px; padding: 0px; list-style-type: none; -webkit-font-smoothing: antialiased; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;"><span style="margin: 0px; padding: 0px; border: 0px; list-style: none; font-size: 16px; color: rgb(103, 103, 103); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: justify;">Taking"Transformation, Development, Digitalization" as its gist, the summit will focus on digital e-commerce, smart stores, omni-channel new retail, data marketing, consumer interactive experience, smart supply chain and logistics and other fields. By integrating front-end big data, optimizing omni-channel construction and digital marketing, Restructure the back-end supply chain to win in the data-driven retail market in Asia.</span>