/PRZWT/ From the first soft towel used for washing your face in the morning, to the care for your baby's delicate skin and daily household cleaning... The use of soft towels has entered every aspect of people's lives. As the pioneer of the soft towel category, the All Cotton Era has always been at the forefront of the industry, bringing soft and reassuring usage experiences to millions of families.
High-quality cotton and exquisite craftsmanship, creating 100% natural all-cotton soft towels
The Cotton Comfort Towels by Quanqiong Times are made of 100% natural cotton. The raw materials are sourced from the top cotton-producing areas in China and undergo a 2,160-hour sun exposure process. The cotton fibers are long, strong and resilient, with excellent softness and toughness. The brand has long-term cooperation with leading suppliers such as China Cotton Group and Zhongfang Cotton. All raw materials undergo strict testing, and the entire process from raw materials to finished products is traceable, ensuring consistent and reliable quality.
Not only is the raw material cotton of high quality, but the innovation in the manufacturing process is the core technology of the Pure Cotton Era cotton soft towels. The Pure Cotton Era independently developed cotton-stripping non-woven fabric process uses high-pressure fine water flow as the "needle" to make the natural cotton fibers intertwine. Within 2-3 hours, it can turn the cotton into a soft and non-fibrous "cloth". It not only retains the skin-friendly softness of natural cotton, but also has excellent flexibility and cleanliness, without shedding fibers or debris. From cotton to cotton soft towels, the only change is the physical form, but the natural softness of the cotton remains unchanged.
In addition, Quanqiongtimes has independently developed the "Cotton Soft Softness Technology", which, while maintaining zero additives, enhances the softness by 55%, allowing the natural skin-friendly properties of cotton fibers to be fully exploited.
Deeply focus on user needs and meet the usage requirements of various groups and multiple scenarios.
In 2009, the first all-cotton soft towel was launched. All Cotton Times pioneered the category of cotton soft towels. Since then, it has remained a bestseller for 16 consecutive years, with national sales ranking first*.
Behind this is the deep understanding of user needs by Huanqian Times, and the continuous iteration of the core product category of cotton soft towels. The classic version of the cotton soft towel can be used for skin cleaning, item wiping, baby care, etc., and can meet the daily needs of the vast majority of users. The upgraded and thickened version has a 33% increase in thickness compared to the classic version, and is less likely to be damaged after absorbing water, providing a more secure wiping experience.
Through home visits to over 100 different types of households, the team identified the usage differences in various living spaces: the ease of access to items near the sink, the need for hanging in small spaces. Therefore, Huaqian Times innovatively launched hanging packaging, with precise product design responding to the real needs of each specific scenario.
For babies, the skin's stratum corneum is only one-third of that of adults. As the soft and gentle towels that come into contact with the skin multiple times every day, they need to be even softer. Taking this into account, Quancon Times has been dedicated to developing baby ultra-soft all-cotton wipes. Each pack contains over 18,000mg of cream and billions of moisturizing factors, breaking the limit of softness; the plain weave design mimics the texture of a baby's skin, making it soft and delicate, and providing care for the newborn skin.
Medical background & Green Product Certification, ensuring greater safety and peace of mind
Relying on the solid medical background of Stable Medical for over 30 years, Quanqiong Times extends the strict quality control to the field of daily necessities, bringing a comfortable, soft and healthy experience. Every product, from cotton selection to processing and production, design and research, to terminal sales, must undergo strict control throughout the entire production chain to ensure that the products continuously meet high-quality standards. Each package of Quanqiong Times cotton soft towels has a unique traceability code. Consumers can scan the code to trace information such as product production, factory information, raw material components and related test reports.
Meanwhile, Quancon Times played a leading role in formulating the national standard for "Soft Towels", incorporating requirements such as "material composition" and "no fluorescent whitening agents" into the industry norms, thereby promoting the entire soft towel industry towards "quality-oriented development".
In addition, the Cotton Time Soft Towels have obtained the first green product certification and the first SGS carbon footprint certificate. The cotton used for the soft towels is harvested once a year and is renewable and sustainable. After use, the full cotton soft towels can be buried in the soil and naturally degrade within 3 months, thus not burdening the environment. Using the soft towels instead of paper towels daily can also be used to wipe the table or sink after washing, achieving secondary utilization and being more environmentally friendly. According to statistics, the cumulative sales of Cotton Time soft towels have exceeded 93.53 billion, replacing the same amount or even more paper towels, reducing the cutting down of a large number of trees, protecting the earth's ecology, and providing users with a more environmentally friendly lifestyle choice.
For the past 17 years, Cotton时代 has adhered to the principle of "only using cotton, only making cotton products well", striving to perfect a single cotton product. Starting from the first cotton soft towel, to the full range of cotton products， through research and innovation， it has continuously expanded the "imagination space" of cotton products， providing users with higher-quality， safer products， and conveying the full cotton lifestyle of comfort， health and environmental protection to every user. At the same time， the environmental-friendly property of cotton itself， which is renewable and sustainable， has changed the ecological environment， allowing the earth to return to its original beautiful state. This is also the brand's long-standing vision of "Cotton changes the world".
Data source: Euromonitor International (Shanghai) Co., Ltd., calculated based on global retail channel sales volume in 2025 (Tang). Towel/face cloth is defined as: a dry wiping towel for cleaning human skin (such as for washing the face), made from textile fibers (such as cotton) through non-woven processing technology. The research was completed in February 2026.
