/PRZWT/On September 12th, the "2024M + China High-end Interior Design Competition (Shanghai Station) " was officially launched at Red Star Macalline Shanghai Global Home No. 1 Store. Representatives of Shanghai Red Star Macalline, co-organizers Zhongju Culture, Sina Home Furnishing, design experts, design support organizations, mainstream media representatives and guests gathered together to witness this exciting moment.
The event is located on the 6th floor of the South Hall of Red Star Macalline Shanghai Global Home Furnishing No. 1 Store. The just-released "M + High-end Design Center" is a one-stop large home furnishing ecological platform that gathers design agencies and leading design resources. The oversized venue includes exhibition areas, functional areas, office areas and other spaces. It is interconnected and independent of each other. It can be used both as a display scene and practical use. It breaks the traditional exhibition hall model and builds a shared space that gathers design agencies and leading design resources. The release of Shanghai Red Star Macalline "M + High-end Design Center" and the launch of the "2024M + China High-end Interior Design Competition (Shanghai Station) " complement each other to activate business through design, business feedback design, and build a new field of integration and symbiosis between design and home furnishing industries.
Focusing on the power of design, co-creation and co-development
Since the first edition of the competition was successfully held in 2018, the "M + China High-end Interior Design Competition" has rapidly grown into a landmark event in the interior design field in Greater China. The competition is committed to identifying more outstanding Chinese designers and improving people's quality of life at home. As the organizers of the competition said: "China has never lacked excellent designers, but a platform to show their value."
Wan Liyun, general manager of M + Home Improvement Design Center of Red Star Macalline Home Furnishing Group, said in her speech that in the current era of stock, design has become an important force driving new consumption. It is hoped that through the "2024M + High-end Interior Design Competition", a high-standard design competition, designers will be stimulated to create vitality, and the platform will empower the designer group, provide them with a broader display stage and development space, and realize the integration and co-creation of designers and platforms.
She further emphasized that design is not just a form of artistic expression, but also a key means to solve practical problems in life. In the stock market, through the power of design, consumers can improve their quality of life and meet their pursuit of a better life. "We hope that through the competition, we can tap more potential designers, let them show their talents on a higher level platform, and also bring higher quality design services to consumers."
As Wan Liyun said, Red Star Macalline has also been working hard to build a more open, diverse, and higher-level design energy "aggregation field". Since 2018, Red Star Macalline has been driven by design power and living aesthetics. After years of exploration and practice, it has successfully built the "M + High-end Home Improvement Design Center" in 2023. On September 11, Shanghai Global Home No. 1 Store "M + High-end Home Improvement Design Center" opened, officially opening the design series category to create a new ecosystem of idealists.
Wang Xiaoli, executive deputy general manager of Red Star Macalline Shanghai Business Development Center and general manager of Shanghai Global Home Furnishing No. 1 Store, pointed out in her speech that in the context of great changes in the current era, industry iteration and fierce competition, consumers' demand for home improvement has shifted from a single function to diversification and personalization. In such an environment, the role of designers is particularly important. This requires not only innovative design capabilities, but also in-depth understanding of users' real needs and providing design solutions that meet the rhythm of modern life.
She stressed that in the existing market, design innovation is the key to improving the user experience. "We hope that through the '2024M + high-end interior design competition ', designers will be encouraged to continuously innovate and provide consumers with better design services. Only by constantly innovating can we stand out in the fierce market competition."
Wang Xiaoli also mentioned that the M + high-end design center of Red Star Macalline Shanghai Global Home Furnishing No. 1 store has joined forces with industry partners to gather industry energy, and is committed to providing services and empowering designers, leveraging the leading advantages of design organizations, and injecting new energy into the industry. "We believe that through the joint efforts of many parties, we can promote the entire home furnishing industry to a higher level and bring consumers a better life experience."
Demonstrate design strength and escort the competition
The invited judges of the competition, the founder and chief designer of PAL DESIGN GROUP, Mr. Liang Jinghua, honorary doctor of humanities of the University of Lincoln in the United States, and Cai Wenliang, president of CDI DESIGNGROUP CCNA carbon neutrality architectural center, sent a blessing video for the competition.
Afterwards, Chen Zhixiong, dean of Shanghai Zhenyang Mercure Institute and director/founding director of Hong Kong Decoration Engineering Association, delivered a speech on behalf of the judges and professional jury members at the event. He mentioned that the theme of this competition is "Design for Chinese Life", which is a new challenge for designers. With the development of the times, people have higher and higher requirements for living environment. Design is no longer just visual enjoyment, but also needs to integrate deep understanding and care for life. Designers are required to not only pursue beauty and creativity in design, but also consider practicality and humanization, so that design can truly enter people's daily lives and improve and enhance the quality of life.
In the competition, the judges will adhere to the principle of fairness and impartiality, and give each work an objective evaluation from a professional perspective. At the same time, he also looks forward to in-depth exchanges with designers to discuss the latest trends and technologies in the design field, share each other's experience and experience, learn from each other, and make progress together.
The project owner of this competition, Xu Xudong, M + manager of Red Star Macalline Shanghai Marketing and Development Center, came to the stage to introduce the rules and rights of this competition in detail, to help designers more clearly understand the process of the competition, the selection criteria and the rights and interests of the contestants, and provide strong support for everyone's participation.
Xu Xudong said that the "2024M + China High-end Interior Design Competition (Shanghai Station) " is not a brand marketing event, but allows designers and Red Star Macalline to get familiar with each other, and ultimately recommends and matches good designers for customers, providing a better service experience.
This event also received strong support from well-known brands Siemens and Ino Slate Tiles.
The design competition was officially launched, allowing creativity to set sail
At the launch ceremony of the most important part of the event - the competition, Liu Ying, Assistant President of Red Star Macalline Home Furnishing Group, Wan Liyun, General Manager of M + Home Improvement Design Center of Red Star Macalline Home Furnishing Group, Ms. Wang Xiaoli, Executive Deputy General Manager of Red Star Macalline Shanghai Business Development Center and General Manager of Shanghai Global Home No. 1 Store, Ou Rongcai, Assistant General Manager of Red Star Macalline Shanghai Business Development Center and General Manager of Shanghai Pudong Shanghai South Shopping Mall, Li Xuanfeng, Director of Operations of Red Star Macalline Shanghai Business Development Center and General Manager of Shanghai Jinqiao Shopping Mall, Xu Xudong, Manager of Red Star Macalline Shanghai Business Development Center, Founder/Chief Designer of Shanghai Black Bubble Building Decoration Design Engineering Co., Ltd., and Chief Designer of Shanghai Pavilion at the 2010 World Expo, Mr. Sun Tianwen, China Design Person of the Year, Member of the Design Professional Committee of China Interior Decoration Association, Honorary President of Heart + Design Society, and Co-founder of Bairen International, Du Baijun, Dean of Shanghai Zhenyang Mercure Institute and Founding Director of Hong Kong Decoration Engineering Association, Chen Zhixiong, Yixiao Creative Design (Shanghai) Co., Ltd. Japan Co., Ltd. IKASAS DESIGN, IKASAS Founder/Designer Akira Sasaki, Deputy Secretary General of Shanghai Construction Association, Ms. Lu Feiling, 11 launching guests, wrote their best wishes for the competition and their expectations for the contestants on the paper plane, and attached the paper plane to the launch ceremony board to witness this significant moment - the launch of the "2024M + China High-end Interior Design Competition (Shanghai Station) ".
SHANGHAI, September 18, 2024 - Paper airplanes, carrying everyone's best wishes and infinite hopes, symbolize that the dreams and creativity of design will take off from the "2024M + China High-end Interior Design Competition (Shanghai Station) " and fly into a broader future.
After the launch ceremony was completed, the organizing committee of the competition issued a letter of appointment to the judges and expert reviewers of the Shanghai competition. The invited judges were Liang Jinghua, Sun Tiantian, Du Baijun, Cai Wenliang, Chen Zhixiong, and Sasaki. As leading figures in the industry, they have rich experience and profound theoretical foundation. They can provide professional comments and suggestions for the entries from different angles, and will provide valuable guidance to the participants in the competition.
Aonuo, He Long, Huang Yi, Jia Xu, Li Nan, Pan Yue, Qiang Zhengyu, Sheng Lina, Wang Bing, Wang Chen, Xi Yu, Xu Guanghui, ** Xiang, Zhang Haijun, Zheng Qiao 15 senior designers composed of the expert review committee, they not only have unique insights in design, but also have rich practical experience, from multiple dimensions of the entries for a comprehensive evaluation to ensure the fairness and professionalism of the competition.
This session not only showcased the professionalism and authority of the competition, but also showcased the strong lineup of judges for the designers and guests present.
Talk about senior-friendly design to shape a better life
At the end of the event, the forum with the theme of "Smart Elderly Care · Design First: Exploring the Infinite Possibilities of senior-friendly design" once again pushed the atmosphere to a climax. The forum invited Yang Jinyan, deputy general manager of Shanghai Jinzhifu Elderly Care Services (Group) Co., Ltd., Wang Chen, founder & general manager of Shisheng Design and member of the Professional Committee of Shanghai Architectural Society Elderly Care Architecture Research, Wang Xiaoli, executive deputy general manager of Red Star Macalline Shanghai Marketing and Development Center and general manager of Shanghai Global Home No. 1 Store, general manager of Shanghai Yinmei Electric Appliance Co., Ltd., Huang Yue, Panasonic Japanese designer/architect Wuzhi Sayama, founder of Shanghai Yidian Decoration Design Co., Ltd. Wu Bing, under the auspices of Chen Wanjing, partner of Zhongju Culture East China and editor-in-chief of Sina Home News Center, jointly opened a dialogue on design innovation and home furnishing senior-friendly development.
Yang Jinyan hopes that designers can pay more attention to senior-friendly design, so that life can be less bumpy and more caring. According to actual cases, Wu Bing mentioned that senior-friendly design should not only meet the needs of use, but also pay attention to the emotions and dignity of the elderly, so that they can feel happy and happy in use. Wang Chen believes that senior-friendly design is an eternal topic, and it is also a social responsibility of designers. He hopes that designers can take the initiative to take up this responsibility and devote themselves to research to create senior-friendly designs with more humanistic care. Huang Yue also said that in the future, Shanghai Meiyin Electric will introduce more high-quality materials and technologies to help elderly consumers and their children improve their quality of life through the promotion of designers. Sayama Wuzhi said that China needs more places like Red Star Macalline Global Home No. 1 Store to provide consumers with more user-friendly design services and products.
After the group photo, the launching ceremony ended successfully, which also marked the official start of the "2024M + China High-end Interior Design Competition (Shanghai Station) ", and the collision of inspiration and wisdom continues. We also look forward to more forward-looking and innovative designers participating in this event and jointly contributing wisdom and inspiration to China's life aesthetics. Let's witness how the power of design shapes a better future life in Shanghai!
