Zte releases terminal product privacy protection brand to build peace of mind digital intelligence life

2022-07-29 19:19 0

/ Daily News/Guangzhou, July 29, 2022 -- The Internet has entered the era of big data. While bringing convenience to users, various applications also bring hidden dangers to users' privacy. Network information security has become more and more concerned by the public in the era of big data.

Recently, ZTE launched the terminal product privacy protection brand, and officially released the "ZTE privacy logo", with "privacy security, with Xing guard" as the slogan, in each product and service links continue to consolidate information security and user privacy protection cornerstone, for users to bring more peace of mind digital intelligence life experience. Privacy protection Logo design comes from the concept of "shield" and "protection", which means that ZTE will protect users' privacy in multiple ways and create a pure commitment to information privacy. As the world's leading integrated communication solution provider, ZTE continues to promote the commercial popularization of 5G smart terminals, and is committed to the comprehensive improvement of users' privacy and security protection capabilities. Under the "1+2+N" large terminal ecosystem, ZTE has built a terminal product system with mobile phone products as the core, covering personal data, home data terminals, and surrounding ecological products. In 2021, the annual shipment of ZTE's terminal business exceeded 100 million units, with a year-on-year growth of 150% in the domestic market and 50% in the international market, and its CPE market share ranked first in the world.

In the process of terminal business development, ZTE has always attached great importance to the protection of personal information, built an end-to-end, closed-loop and process-based privacy protection compliance system, and established six privacy protection principles: legal, fair and transparent, purpose limitation, data minimization, accuracy, storage within a limited period, integrity and confidentiality. At the same time, as a technology-oriented company, ZTE integrates the concept of privacy protection into the product research and development process as an important connotation of its core competitiveness. From operating system, hardware, software and other fields, ZTE creates a full-dimensional terminal product security system.

In terms of operating system, ZTE has created a fully isolated dual operating system, in which personal system and work system can be isolated from each other and run at the same time. Users can store the information in the ordinary container or the safe container living area and the working area according to the privacy and security requirements. The performance of the dual operating system is basically the same as that of the original single system. RAM/ROM implements dynamic allocation and storage. Support dual APNs online at the same time, the background system message can be notified to the foreground system. At the same time, the two systems can support independent fingerprint recognition, fingerprint fast switching, NFC induction switching system, and can restore factory Settings respectively.

In the field of hardware, ZTE starts from independent security chips, biometrics, security startup, TrustZone, peripheral control and other related technologies, and focuses on comprehensively enhancing privacy security protection. Among them, the independent security chip adopts independent encryption, built-in national secret algorithm, and has the second-level security authentication of the National Secret Bureau. Based on software technology and UI customization, ZTE also brings application installation detection, multi-dimensional lock screen password, secure keyboard, harassment interception, privacy surrogate, fuzzy location, private space and other functions to further improve software security. In order to prevent potential security risks such as data theft and data leakage, ZTE has implemented full-dimensional security hardening from the bottom up for application security, encrypted communication, enterprise domain access control policies, device control, transmission security, storage security, system and chip-layer security.

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At present, a number of ZTE consumer and industry terminal products are equipped with a complete privacy security technology. The 2022 flagship under screen camera ZTE Axon 40 Ultra is equipped with a separate security chip, bringing hardware-level security protection to mass consumers. Straight screen flagship mobile phone Nubia Z40S Pro Privacy Protection Center Privacy Guard with sensitive permission blocking reminder function, can control the clipboard reading permissions; Privacy surrogates can replace real information with blank information, and provide permission management for more than 30 basic privacy information and more than 20 special application permissions. In the industry terminal field, ZTE continues to focus on the police, judicial, emergency, power, mining and other industries, this year launched the sixth generation of industry security mobile phone ZTE Tianji A41 Ultra, ZTE Tianji A41 Ultra version, and ZTE Tianji A41, all equipped with dual Android system and independent security chip, strong help industry security. In 2021, ZTE Terminal passed the ISO/IEC 27701:2019 International standard certification for privacy information management system, and its data security and privacy protection have reached the first-class level in the industry. In the future, ZTE will continue to improve its privacy protection system, create a sustainable, transparent, open and credible privacy protection environment, always take security as the cornerstone and compliance as the baseline, and continue to create a more wonderful and secure digital intelligent life style for consumers.

Source: Corporate press release
Keywords: ZTE
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