Directly sourced from the origin + full traceability! JD Seven Fresh introduces new tropical fruits. Every bite of sweetness can be traced back.

2026-04-02 14:02 0

/PRZWT/ The gentle breeze of April brings warmth. During the season when all things are growing, a large batch of tropical fruits have already "grabbed the spotlight" and landed at JD Seven Fresh Supermarket. From the ripe Guirai Mangoes grown on the core production area of Sanya to the fragrant and delicious Lychees directly sourced from Le Dong by air transportation, each fruit carries the original and fresh sweetness from the branches. Moreover, throughout the entire process, quality control with traceability ensures the safety of the products. At the same time, starting from this Friday (April 3rd), several popular tropical fruits will simultaneously launch a 2-for-1 80% discount promotion, allowing consumers to unlock the spring-time seasonal delicacies at a favorable price. 

With its outstanding appearance and excellent taste, Hainan tree-ripened Queen妃 mango has become a popular new fruit item both online and offline recently. The name "Queen妃" is derived from the red and yellow color change on the fruit skin when it is fully ripe, with a bright and attractive appearance resembling the elegance of an ancient Chinese empress. The year-round temperate climate and significant day-night temperature difference provide an ideal environment for sugar accumulation. Additionally, this variety is grown using a natural ripening method on the tree, with a fruit-bearing period of 135 to 150 days. No growth regulators or ripening processes are used, and the growing period is over 15 days longer than that of ordinary mangoes. When the fruit reaches an eight-out-of-ten maturity level, the farmers pick them promptly, and they are transported by air within 24 hours directly to the Seven Fresh stores, ensuring that consumers can enjoy the fruit right after opening the box without any additional waiting for ripening. It is worth noting that the best tasting period of Queen妃 mango is only one month in April. If missed, it will have to wait for another year. It is truly a seasonal gift limited to the spring season. 

The Guihua Mango and the Osmanthus Fragrant Lychee were launched simultaneously. The Osmanthus Fragrant Lychee was sourced directly from the core lychee production area in Le Dong, Hainan Province. This area enjoys abundant sunlight and sufficient rainfall, along with acidic sandy loam soil suitable for lychee growth. The unique combination of geographical and climatic conditions creates a natural "greenhouse effect", making Le Dong lychees one of the earliest varieties to hit the market across the country, and can be regarded as the "pioneer" of the lychee season. This lychee is renowned for its rich flavor and its inherent osmanthus fragrance. Thanks to its unique flavor and the advantage of early market entry, it has always been a popular choice for spring-time fresh fruit consumption. 

Behind the delicious taste lies the "visible" peace of mind. Currently, all the tropical fruits (non-processed fruit cuts) newly launched on JD Seven Fresh Supermarket have fully supported the "full traceability" service that Seven Fresh first introduced in the industry. Consumers only need to scan the traceability QR code on the product packaging or click the "full traceability" label on the product page of the Seven Fresh APP to clearly see the "journey" of this fruit. 

Take the Hainan Osmanthus Fragrant Lychee as an example. By clicking on the "Full Traceability" on its product page, you can view the three rounds of pesticide residue test reports of this batch of products from the initial inspection after harvest, the re-inspection in storage to the final inspection in the store. The transportation method, date of arrival at the store and other information are also presented simultaneously. The actual status of each batch of fruits on the same day can be queried, completely eliminating the industry pain point of "the traceability information not matching the actual situation", and ensuring that every fruit that consumers buy is not a "blind box" but a reliable and trustworthy choice with verifiable evidence. 

With deliciousness and peace of mind, starting from this Friday (April 3rd), JD Seven Fresh Supermarket will simultaneously launch a discount offer of 20% off for two pieces of various tropical fruits. This will allow consumers to stock up on all the sweetness of the entire spring. The product lineup participating in the event is very diverse, including ripe Queen's Mangoes from the trees, Black King Passion Fruit, Yunnan Red Hot Passion Fruit, Guishici Mixed Peach Passion Fruit, White Heart & Red Heart Papaya, Peaceful Little Taiwan Mango, Hainan Golden Diamond Pineapple, Red Heart Dragon Fruit, and many other popular varieties. Whether you want to enjoy them yourself or share them with your family, it's a great time to make a purchase. 

When the sunlight slowly nurtures a whole season of sweetness on the branches, when every fruit has a clear origin, and when direct-sourced products offer "good things are not expensive" affordable prices, JD Seven Fresh Supermarket makes the act of eating fruits a reliable enjoyment - every bite of sweetness you take can withstand questioning and is worthy of trust. Starting from this Friday, you can visit the offline stores of Seven Fresh Supermarket, or open the Seven Fresh Supermarket APP or mini-program to purchase seasonal fresh fruits, enjoy discount benefits, and check "full traceability", and embark on a fresh and sweet, worry-free taste journey to the tropics of your mouth.

Source: Corporate press release
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